Social media works best when it is personal and authentic, and thus, it’s important to make sure that the way you communicate when using social media tools comes from a personal and authentic place.
Kevin Dugan, the Director of Social Marketing for Empower MediaMarketing recently wrote a blog post about finding your social voice. This is what he had to say about establishing a social voice.
“It is critical that brands understand a social voice is different from brand voice. Social voice reinforces the brand voice indirectly. Social voice doesn’t follow communication guidelines or identity standards. That’s because a social voice equates to a person. A brand voice is anonymous while a social voice can be found on Google. They must also have an understanding of the brand and a passion for it.”
Social networks are now helping to put the “human” back in businesses again. The traditional messaging of yore has been replaced by businesses who actually appear to show that they care about their customers. With a social voice, informal is perfectly acceptable. Having a social voice, as opposed to just a generic “brand voice,” is an important step when connecting with potential customers. Prospective customers want to connect with businesses who think just like them.
Just because your clients are other businesses doesn’t mean that the “social” aspect of social media needs to disappear.
No comments:
Post a Comment