Why Your Business Needs To Get Involved in Social Marketing

Getting your customers to speak about product / services through social networking sites such as Facebook, Twitter, Squido, Myspace, LinkedIn etc. can be one of the most successful guerrila marketing initiatives in today’s online world. When visitors see positive things said about your company and/or your product it also helps improve the credibility of your company. This credibility element will be manifested when more and more of your customers speak about your product quality through the social network platform.What is the big deal about being endorsed in the public domain by members of social marketing sites? Well think about it for a second – usually business controls what is said about them by way of push advertising. By building a positive social marketing persona your business is apt to receive more positive publicity because the remarks are viewed more as ‘honest’ feedback about your products and services.Here is some of the ways that you can be found through Social Networking.. Facebook & Other Social Networking Sites After creating your profile in Facebook and other social networking sites (like Linked In) you can join several of the networks organized by city, workplace, school and region. These networks help users connect with members of the same group and connect with friends and share your interests, hobbies, links, exchange messages etc.Community members share their opinion on a certain product they have used and this offers a great business marketing opportunity. Through these networking sites you have other people sell your products indirectly by making favorable comments about your product. After all, people will trust the opinion of one man they know more than the opinion of 20 other people they are not familiar with. With millions of people as members, these social networking sites are virtual communities and offer a platform where people can promote their business.Social networking sites like these are the place where you can create a buzz. Advertising Copy Losing Credibility What is your service or product? What is the message you want to get across? Too often clients have creative sites that don’t really say much about their business. There should be a balance between creativity and getting your message across. What makes you different? What is your value proposition? Your message combined with strong color psychology will convey to the user your company’s strengths and invoke the right emotion. Only you know exactly what your company stands for — creating the same message should be the core function when building your own website. Social Networks Driving Purchase Decisions More and more people rely on the opinions and favorable product reviews done by others in the selection of goods and services. Social networking sites are a very key contributor to cementing the opionions of a given product or service.With social networking sites reporting a surge in the number of followers each day these will soon become the focal point of any product marketing initiative by business owners. Business that is wondering about the way of tomorrow — hope you are reading!