Social media means that content is being posted everywhere, and businesses have a unique opportunity to gather intelligence to make well-educated and informed business decisions. Google Alerts is a great tool to keep up with what’s happening in relation to your company, your industry and your competitors. You can get updates via e-mail or in RSS (and even in real-time) about new search results or news stories for a certain query or topic.
Further, free tools like Social Mention and YackTrack will monitor the social sphere for other mentions of your business on social sites, especially. BackType will take that a step further and monitor phrases in comments on blog posts. All of these aforementioned services can be emailed to you in a daily digest format which your team can evaluate to find opportunities.
If you don’t already have alerts set up on these services for your company name, do it now. Also set up a more generic alert for your industry as a whole to see what people are talking about. If you want to see what your competition or other big industry players are doing, add those to the mix as well.
Monitoring can also be useful because you can then highlight the big stories on your own social media channels like Facebook, Twitter , Google Buzz, etc.
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