When social media experts write about how companies or individuals are using social media in their marketing strategies, it’s usually in the context of a business to consumer relationship. However, business-to-business (B2B) marketing is really getting a boost from social media as well. According to a recent study, 60% of B2B marketers plan to increase social media marketing spending this year.
While services liked LinkedIN are B2B focused, even non-B2B-centric services like Twitter and Facebook can still offer great opportunities for B2B businesses. Sometimes, the approach is the same as it would be in non-B2B marketing, sometimes it can be very different.
Figuring out how to best implement and harness social media in the course of B2B marketing can be difficult but we’ve put together ten tips to help get you on the right track!
Starting Monday 22nd of March we'll be publishing 2 tips a day for the week, keep your eyes peeled for the following articles.
- How To Use Twitter Effectively
- Figure Out Your ‘Social Voice’
- How To Take Advantage of Opportunities on LinkedIn
- How To Start a Blog
- How To Monitor Your Industry
- How To Be Consistent and Don’t Be Afraid to Follow Up
- How To Leverage Your Analytics for Business Metric Measurement
- How To Find and Follow Industry Influencers
- How To Use Social Media for Giveaways and Promotions
- How Not to Be Creepy ABout It
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