Manage Your Small Business Social Media Marketing From A Single Dashboard

Social Media Marketing via Facebook for small business is hot! And I don’t see it going away anytime soon. That means your small business should be there. (Note: if you are still one of the few small businesses that does not yet have a website, Facebook would be a good place to start.)


One of the drawbacks for small business owners when it comes to any type of social media — whether that is blogging, Twitter, or Facebook — is taking on one more thing to do in an already packed day. Yes, you can outsource some of these activities, but the whole idea behind social media is the social part (as in you need to be present and engaging).

So I was pretty thrilled when a couple of messages landed in my email box about a young startup called MediaFeedia. Its aim is to be the answer for small business owners like you to manage your Facebook presence.


And I think they’ve nailed that pretty well. Here are some of the things you can do.

• Manage multiple administered facebook pages from a single dashboard
• Send posts, complete with photos, links and link metadata from the dashboard
• Send posts in real-time or schedule posts in advance (hours, days, weeks or months in advance)
• Receive notifications via email for all posts and comments made to your page
• Respond to posts and comments via the email notification

What I Like About MediaFeedia

I took it for a test drive and really liked what I saw. Here are my thoughts on the service along with some handy videos to show you how it works.
Scheduling a post is pretty easy.

See the video, click here.

Plus, you get (almost) instant notification of comments on your fan page via email and can click to interact.

See the video, click here.

I truly love the option of being able to schedule posts to your facebook page. One of the keys to successful interaction is to be able to reach your contacts when they are on the site. This option allows you to to do that. You can see the example below. Note that the post source shows MediaFeedia.

Here’s What I Don’t Like

MediaFeedia is using the popular freemium model for their business — you get a free version that has certain features and benefits and have to upgrade to get more goodies. I’m actually okay with the model because I know businesses can’t survive without cash flow. But what I’m not okay with for this particular site is the way it looks like they are going to price their service.



According to the welcome email, you will get full features for 30 days and then will have to upgrade to continue with full features. You’ll still have a basic account, but notice that one of the key options they take away is the fan page email notifications. Ugh! Not good. The two key reasons why a small business owner like you and me would use this service is to 1) have the ability to schedule posts, and 2) be able to get notifications of comments via email.

But there is an alternative. I could use MediaFeedia for the scheduling options and then set up the (totally free) HyperAlerts to get email notification of wall posts. Or you could use one of the other new kids on the block like Postling to monitor comments. Problem solved.



Do We Recommend MediaFeedia? Yep.

No matter what, though, I feel comfortable recommending MediaFeedia and plan on using it myself. I think it’s one answer to helping small business owners be present and engaging with clients and prospects while being able to balance all the balls in the air.