Today’s relaunch of the Fido brand from Rogers telecommunications with a twist, gone is the $6.95 system access fee.
Rogers will also scrap the seven dollar system access fee for monthly billed customers, says the CBC, noting prepaid Rogers and Fido customers are already exempt.
Industry observers said the company’s move is likely to spell the end of the system access fee, which is thoroughly hated by consumers.
It’s the number one complaint about cellphones bills and now people are getting a little more traction with their pushback in a lot of telecom issues.
Says the Financial Post, “In a market that sees BCE Inc., Telus Corp. and Rogers Communications Inc. lure their customers with sexy smartphones and multi-media devices [instead of honest service and value for money], it appears the only way to put a dent into Canada’s incumbent cellphone players is by selling cheap, no-frills wireless plans.” a bold marketing step for Fido.
Meanwhile, “Bell Mobility launched another salvo Monday in the Canadian cellular phone rate war with plans that let customers roll unused minutes over from one month to the next,” says the Vancouver Sun.
“Bell’s announcement came as Rogers was rumoured to be on the brink of announcing a relaunch of its Fido brand, a move that would also see new rate plans and a dropping of the controversial system access fee.”
Choosing the right cell phone provider is often heavily influenced by current contract obligations but with Bell mobility not having launched a new business focused device (the are the brand for business aren't they?) in over 18 months, rogers is gaining some real ground with their Blackberry Bold for Business and iPhone for consumers.
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